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MeshCu

A Product Design Concept

PennProtects Product Launch.png

Tasked to tackle the threat of COVID-19 to local communities and the world...

My team conducted multiple stages of the product development cycle to create an informational and captivating one-page sell sheet for MeshCu, a flexible copper mesh that provides fast, permanent, and inexpensive pathogen control for household doorknobs. 

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We conducted ethnographic research to identify customer needs and began the design process by starting with the "what" and not the "how."

Customer Needs

  1. The surface product protects from the materials that the virus can survive on for prolonged periods of time such as certain plastics, paper, metals, stones, glass, leather, and ceramics

  2. The surface product acts as a barrier from direct human contact with any surface

  3. The surface product can be disinfected by external products

  4. The surface product eliminates or reduces survival time for the virus

  5. The surface product allows external disinfectants to remain for equal or longer periods of time than common types of materials

  6. The surface product can fit a variety of objects of different shapes, sizes, and flexibilities

  7. The surface product last for many uses and is NOT a single-use product

  8. The surface product is good for the environment and does not pose and health risk upon disposal

  9. The surface product discourages human physical contact

  10. The surface product is durable and can not be removed from the surface it is attached to easily

We sketched several product concepts and - using concept selection matrices, personal judgment, and interviews - decided on a design to prototype, test, design, and brand. We created the final rendering and sell sheet with a combination of pencil-sketching, Adobe Photoshop, and Adobe Illustrator.

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